Your Best Self: Health Awareness for Women
Director Women’s Health & Family BirthPlace at RMH

Great Opportunities Exist: Women are not just small men, and we need to recognize and care for ourselves with this in mind.

Teresa Yoder will review common health steps women can take for improvement and to feel better physically. She will also discuss the common health screenings and when they are recommended. She will spend some special time encouraging those at the meeting to celebrate life passages with health awareness and pride in life accomplishments.

Teresa is a breast cancer survivor (2004) and she will share a bit of her story as a way to encourage others to take good care of themselves.

Details of the Meeting:

Thursday, February 8, 2007
12N - 1:00 PM
Spotswood Country Club
1980 Country Club Road
Harrisonburg, VA

Menu:
Roast Pork Loin with Hunter’s Sauce
Roasted Red Potatoes
Green Beans
Salad Bar
Dessert Bar
Beverages

Please RSVP to Lois at 540.820.3840 or make your reservation online.

Members: $12
Guests: $15

~Lois

It seems like everywhere you go online where people are talking about sales copy and copywriting, there’s just so much hype. People talk about being able to “sell sand to a man in the desert” because they’re so persuasive in their copy.

Come on. What value is there in that? For me, I want customers who actually need my product and will be satisfied with what I have to offer.

There’s one copywriting teacher I’ve always turned to for great advice on how to sell better, but how to also ensure I have satisfied customers who will buy from me over and over again. That teacher is Alice Seba—a one-time copywriter for hire, turned Internet marketing teacher.

She’s released a great training package that I know you’ll love. Here’s to integrity in effective online selling!

~Lois

Do you spend time on the phone talking to clients or prospects? Does your enthusiasm make your voice sparkle? If not, what can you do? Here are a few tips:

• Make sure you’re well rested and ready for the day.

• If it’s going to be a long day on the phone, keep some tea with lemon on your desk to sip. Keep some water handy, too.

• Put lip balm on your lips so they don’t get too dry. This will prevent you from sounding like you’re smacking your lips.

• Try putting a mirror in your office and watching yourself as you speak on the phone.

• Smile when you talk.

• Record yourself as you speak. Listen and learn!

• Practice, practice, practice.

• Go to Toastmasters and learn to speak better. Use the techniques you learn to improve your voice.

• Do things that make you happy. When you’re happy, your voice will show it.

• And if you’re not happy, pretend you are. Fake it ’til you make it.
  

Take care of yourself, improve your voice, and watch your sales grow. You can find more helpful hints and sales techniques to help you grow your sales in an ebook I wrote with Jim Wilson of Selling Strategies, Sales Success! Strategies for Women.

~Lois

Did you know you can develop a mind like a millionaire?
Think like a millionaire and pretty soon you’ll be one. You
can learn tons of outstanding ideas at the Millionaire Mind
Evening Seminar. For instance, here’s part of what you’ll
learn:

==> The 5 critical ways rich people think differently than
the poor and middle class.

==>The hidden cause of almost all financial problems.

==> How your childhood conditioning is affecting you
financially today.

==> Why knowledge and skill do not create wealth.

==> How to attract so-called “luck” with money and success.

==> How to train your “mind” to work for you instead of
against you.

I have free tickets available to the Millionaire Mind
Evening seminar, and I’d like to give them to YOU. Here are
the locations, dates and times:

Vancouver, March 14, 7-10 pm
Toronto, April 18, 7-10 pm
Atlanta, April 24, 7-10 pm
Calgary, April 26, 7-10 pm

Post your request in a comment here and I’ll mail one to you.

~Lois

Women’s Support Team

More than 50 women have gotten together to serve as mentors
to you. There’s a forum, free stuff and loads of ideas for
you to consider for your business. I’ve joined as a mentor,
too! You can be a mentor or simply join as a participant.

The Women’s Community

Become a member of the Women’s Community, where you will
find tons of free resources, mentors and opportunities to
network.

Women’s eNews
Loads of info from around the world about women and their challenges. News magazine. Great cartoons!

~Lois

I’ve heard is said that the three biggest fears people have
are: (1) speaking in public, (2) change and (3) death. That
means that most people would rather die than speak in
public. I don’t know about you, but I’d rather live!

But I admit…attracting more business is a VERY slow
process if you’re unwilling to speak to strangers! How’s
your business going? Not as good as you’d like it to be?

Then maybe it’s time to get over that fear of speaking in
public and start doing it to attract more business. One way
to get good at speaking is to go to Toastmasters. That’s
what my husband, Don, is doing. He was a pretty good public
speaker to begin with, but he wants to be a STAR. He’s only
been attending the meeting for a few months and already, he
is amazing. His use of his voice has improved. His hand
gestures and movement are much better, and he is much more
comfortable speaking to an audience.

But you don’t have to go to Toastmasters to master the art
of public speaking. You could “hide” behind your telephone
and do a teleseminar. Trust me, they are very easy to do. It
does take a bit more coordination and organization than a
simple speech, but no one can see you blushing.

There are, however, several tips and tricks to producing a
fabulous teleseminar. And they are all contained in Dan
Janal’s ebook, “How to Record Your Own Telephone Seminars
and Create Money-Making Information Products,” which I highly
recommend. (Click on bookstore to learn more about the book.)
Trust me, if I can do it, so can you. Expand your comfort zone in
your own home! Learn how to do them and go for it.

~Lois

By Joan Stewart, The Publicity Hound

Sponsor a fun contest.

One of my favorites is the Wacky Warning Label contest, sponsored
each year by the Michigan Lawsuit Abuse Watch, to reveal how
lawsuits have created a need for common-sense warnings on
products.

The grand prize winner receives $500 and a copy of the new book
Remove Child Before Folding: The 101 Stupidest, Silliest and
Wackiest Warning Labels Ever, written by Bob Dorigo Jones, the
group’s president. The title of his book comes from a warning
label that won a prize in the early years of the contest.

I heard a drive-time interview with Bob on a Milwaukee radio
station last week. So I called him this morning to see how much
publicity the book and contest have generated.

He was a guest on about 25 radio shows within the last three
weeks, including four interviews on the BBC. He appeared on “Fox &
Friends” and was also scheduled to be on the “Today” show. But he
was bumped when the show interviewed Donald Trump instead.

Still, that’s a pretty impressive publicity campaign—and all
because of a fun contest.

Bob Wilkinson of Northville, Michigan won the $500 grand prize
for 2006 for submitting this label he found on the side of a
washing machine: “Do not put any person in this washer.”

If you don’t have a contest, you can still get onto national TV.

Find out how during a free 90-minute telephone seminar on
Thursday, January 18, with my friend Steve Harrison, publisher of
Radio-TV Interview Report. It’s called “The Three Big Secrets for
Getting Booked as a Guest on Top National TV Shows.”

In addition to Steve, you’ll hear from a former “Oprah” guest
booker, a Fox News Channel producer and some other surprise
guests.

Together they’ll teach you things unknown to 95 percent of all
people who want publicity.

The call is free, except for normal long-distance charges.
Register here.

You’ll learn things like:

—How to increase your odds of getting on “Oprah,” Fox News, CNN,
the “Today” show, “Montel” and other top shows.

—Understanding the mindset of national TV producers and what
gets them to book you as a guest.

—The strategy a husband-and-wife team used to land a 7-minute
segment on the “Today” Show.

—An important lesson from one author who got on Oprah and saw
sales soar as a result.

—The most important question you must be able to answer to land
a TV appearance.

—The biggest mistakes to avoid when pitching TV producers
(including ones that could get you black-balled forever!).

Once registered, you’ll receive all the details via email in a
few minutes. Register here.

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at The Publicity Hound website and receive by email
the handy list “89 Reasons to Send a News Release.”

~Lois

One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them.

Tony Cox, Catalog Solutions: Tony only focuses on small specialty foods catalog companies. He’s found a niche that is very profitable and he has developed a national reputation for being able to grow customer lists and improve profitability for these small companies. This works for him because there are plenty of small specialty foods companies that need help, and he is able to significantly make a difference in their return on investment because he knows how to drive more business their way.

Joan Stewart, The Publicity Hound, shares her publicity expertise every week with over 12,000 subscribers. By concentrating on how to get terrific publicity, Joan specializes in something that every small business wants and needs. She has become “the” publicity expert, and is sought after for her public speaking and articles. When companies ask her to write a marketing plan (a complementary need), she refers them to other specialists because doing a marketing plan would take more time for her than the project would be worth. It’s not her specialty, so she turns it down.

Annie Jennings of Annie Jennings PR, focuses on book publicity for authors, speakers and experts. Her unusual pay-for-placement method of generating publicity is different than what most publicity firms offer, creating a niche market for her services.

Tom Antion at GreatMarketing.com concentrates on teaching people how to become better speakers and make more money by using creative marketing techniques. Although these same marketing methods would work for anyone, Tom focuses his efforts on speakers who want to improve, which winnows the niche market to a reasonable size. Consequently, when people think of training for speakers, Tom’s name often comes up.

None of these folks is in business simply because they can make money at it…although they DO make money, loads of it. They have the skills, knowledge and passion needed to create a successful business.

How can you find a niche for your business? Take an inventory of all your skills, abilities, interests and passions. Which ones most excite you? What do you LOVE to do? What needs in this marketplace aren’t being met? How can you meet those needs?

Remember, you have to have passion about what you do or you’ll never get anywhere and you’ll be unhappy all the time. So put your passion to work and discover a niche you can make money with in an online business. The smaller and more specialized the market, the better. Focus for profits.

~Lois