It’s getting close to Christmas, so I thought I’d repost this so you could enjoy it.

Did you ever wonder why Santa’s marketing works better than
yours? Practically everyone in the world knows who Santa
is. Does everyone know who you are? I didn’t think so!
Maybe you should take some lessons from Santa.

My friend, Sean D’Souza from Auckland, New Zealand, has
given me permission to give you his whitepaper, “Ho! Ho!
Ho! Why Santa’s Marketing Works Better Than Yours!” I think
you’ll enjoy it, and feel free to pass it on to your
friends and clients.

Why Santa’s Marketing Works by Sean Souza

~Lois

The new supermarket opened near my house and has an automatic water mister to keep the produce fresh. Just
before it goes on, you hear the sound of distant thunder and the smell of fresh rain.

But I think it’s getting out of hand.

When you approach the milk case, you hear cows mooing and catch a whiff of fresh hay.

When you approach the egg case, you hear hens clucking and cackling and the air is filled with the pleasing aroma of bacon and eggs frying.

The meat department has a background “sizzle” and the slight odor of a charcoal grill.

But now, I refuse to go in anymore, after walking down the toilet paper aisle….

~Lois

Do you have a mission statement? Most businesses have them; at least the larger ones do. But until recently, I had never heard of a person having a mission statement.

It tribute to my niece Ailish, who recently passed away, I’d like to share her mission statement, which I think is
amazing for a young woman of just 26 years old! I can learn a thing or two from her. Perhaps you can, too.

Ailish Barcelo’s Mission Statement

Ailish (left) Ailish/Halloween (middle) Tammer/Colleen/Ailish (right)

~Lois

The Optimist says, “The glass is half full.”
The Pessimist says, “The glass is half empty.”

The Marketing Consultant says,
“Your glass needs re-sizing.”

And Bill Gates says,
“The glass is always full.” (The part that is “empty” is
filled with air.)

~Lois

Success is best measured by how far you’ve come with the
talents you’ve been given.

~Lois

Did you ever wonder why Santa’s marketing works better than
yours? Practically everyone in the world knows who Santa
is. Does everyone know who you are? I didn’t think so!
Maybe you should take some lessons from Santa.

My friend, Sean D’Souza from Auckland, New Zealand, has
given me permission to give you his whitepaper, “Ho! Ho!
Ho! Why Santa’s Marketing Works Better Than Yours!” I think
you’ll enjoy it, and feel free to pass it on to your
friends and clients.

Why Santa’s Marketing Works by Sean Souza

~Lois

Thank You For Your Business!

It’s almost Thanksgiving, and I’ve been thinking about my customers, referral sources, affiliates and vendors. I’d like to say Thank You in a special way at this time of year.

Of course, I appreciate your business all year long, and I’m always quick to say “Thanks!” when others refer business to me. I try to reciprocate by sending business your way, too. Of course, with hundreds of subscribers, it’s not always possible to send business to each and every one of you. So instead, I work hard to try to make my information interesting, useful and applicable to you, and I offer discounts on my products.

For extra-special clients and people who send me loads of business, I usually send them a delicious pound cake from Rowena’s or something equally wonderful.

The best gift I ever received was from my friend and client, Krystyna Bublick, creator of Loveabye.com, a website that offers a relaxing and delightful CD with beautiful lullabyes. Krystyna recently passed away. The world lost a beautiful soul that day!

Anyway, Krystyna gave me a high-quality, embossed magnifying glass. It has a beautiful gold handle that shows off her logo. I thought it would be great to find something similar for my special clients and friends. However, I’ve looked and looked, and I can’t find anything like it. If you know where to get one, please post your comment here.
What has been your favorite business gift? I’d love to publish a list in Brainy Tidbits next week. Post your comments here.

And now, to say “Thank You” to you, I’m offering 50% off any of Marketing Idea Shop’s ebooks. Use these links to get the special offer:

52 Ready-to-Go Sales Meetings

Sales Success! Strategies for Women

Marketing Plan Essentials: Online & Off
(more than 50% discount)

PR101 for Service Professionals, Solopreneurs, Coaches & Speakers

Thank you for your business!

~Lois