It seems like everywhere you go online where people are talking about sales copy and copywriting, there’s just so much hype. People talk about being able to “sell sand to a man in the desert” because they’re so persuasive in their copy.

Come on. What value is there in that? For me, I want customers who actually need my product and will be satisfied with what I have to offer.

There’s one copywriting teacher I’ve always turned to for great advice on how to sell better, but how to also ensure I have satisfied customers who will buy from me over and over again. That teacher is Alice Seba—a one-time copywriter for hire, turned Internet marketing teacher.

She’s released a great training package that I know you’ll love. Here’s to integrity in effective online selling!

~Lois

Valentine’s Day is coming. What kind of chocolate are you?

~Lois

Dale Carnegie said, “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.”

~Lois

Do you spend time on the phone talking to clients or prospects? Does your enthusiasm make your voice sparkle? If not, what can you do? Here are a few tips:

• Make sure you’re well rested and ready for the day.

• If it’s going to be a long day on the phone, keep some tea with lemon on your desk to sip. Keep some water handy, too.

• Put lip balm on your lips so they don’t get too dry. This will prevent you from sounding like you’re smacking your lips.

• Try putting a mirror in your office and watching yourself as you speak on the phone.

• Smile when you talk.

• Record yourself as you speak. Listen and learn!

• Practice, practice, practice.

• Go to Toastmasters and learn to speak better. Use the techniques you learn to improve your voice.

• Do things that make you happy. When you’re happy, your voice will show it.

• And if you’re not happy, pretend you are. Fake it ’til you make it.
  

Take care of yourself, improve your voice, and watch your sales grow. You can find more helpful hints and sales techniques to help you grow your sales in an ebook I wrote with Jim Wilson of Selling Strategies, Sales Success! Strategies for Women.

~Lois

Did you know you can develop a mind like a millionaire?
Think like a millionaire and pretty soon you’ll be one. You
can learn tons of outstanding ideas at the Millionaire Mind
Evening Seminar. For instance, here’s part of what you’ll
learn:

==> The 5 critical ways rich people think differently than
the poor and middle class.

==>The hidden cause of almost all financial problems.

==> How your childhood conditioning is affecting you
financially today.

==> Why knowledge and skill do not create wealth.

==> How to attract so-called “luck” with money and success.

==> How to train your “mind” to work for you instead of
against you.

I have free tickets available to the Millionaire Mind
Evening seminar, and I’d like to give them to YOU. Here are
the locations, dates and times:

Vancouver, March 14, 7-10 pm
Toronto, April 18, 7-10 pm
Atlanta, April 24, 7-10 pm
Calgary, April 26, 7-10 pm

Post your request in a comment here and I’ll mail one to you.

~Lois