Definition of Marketing
The buzzword in today’s business world is MARKETING. However, people often ask for a simple explanation of “Marketing.” Personally, I don’t think that’s possible since there are several parts to marketing–for example:
You’re a woman, and you see a handsome guy at a party. You go up to him and say, “I’m fantastic in bed. Would you like to see for yourself?” That’s Direct Marketing.
You’re at a party with a bunch of friends and see a handsome guy. You ask one of your friends to go up to him, point at you and say, “She’s fantastic in bed.” When he does this, that’s Advertising.
You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call and say, “Hi, I’m fantastic in bed. Would you like to see for yourself?” That’s Telemarketing.
You see a guy at a party, you straighten your dress. You walk up to him and pour him a drink. You say, “May I?” and reach up to straighten his tie, brushing your breast lightly against his arm, and then say, “By the way, I’m fantastic in bed.” And your friend, who is standing nearby, says, “It’s true!” That’s Public Relations.
You’re at a party and see a handsome guy. He walks up to you and says, “I hear you’re fantastic in bed.” That’s Brand Recognition.
You’re at a party and see a handsome guy. He fancies you, but you talk him into going home with your friend. That’s a Sales Rep.
Your friend can’t satisfy him so he calls you. That’s Tech Support.
And if you do all of the above, that’s Marketing.
March 31, 2007 at 9:27 am
Hilarious, what if I tell my husband I’m too tired to be great in bed, is that the returns department?
March 31, 2007 at 9:33 am
Hee. Hee. I think so!
May 12, 2007 at 7:55 am
A good sense of humor doesn’t hurt. I may even remember the lesson! Good post.
May 13, 2007 at 9:00 pm
Hey thanks, Michael. Glad you liked it.
Lois